Optimism In Uncertainty Is What Will Keep The CBD Industry Afloat
While there is a lot of regulatory confusions surrounding CBD-based products, c-store retailers say things are looking up and are confident about the products. It is so popular that many are using it themselves and even giving it to their pets, increasing adoption. The curiosity is one of the most important factors driving the popularity of the CBD category. Many companies are just starting out, such as Sheetz Inc., Altoona, Pa., and are working to figure out the best way to develop and market these products. Educating the consumers is an important step to increase adoption and the retailers need to be ready to do their part in this.
While the sale and marketing of CBD products is still illegal in many areas of the United States, the U.S. Food and Drug Administration (FDA) has so far limited its punitive actions to issuing warning letters to CBD manufacturers who have made health claims on their products.
As of now, no retailer has received a warning letter, but receiving one could possibly have a big effect. Having clear regulations with the FDA could help the industry a great deal. A challenge with selling CBD products is that c-stores typically are not the first place one thinks of for wellness. If the FDA brings in standard regulations, it would help.
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CBD is one of many powerful cannabinoids found in hemp known for helping to support our body and mind. Here at Healing Dragon CBD we do not intend to make unfounded medical claims about the health benefits of CBD. The FDA has not confirmed that CBD cures, treats, or prevents any diseases or conditions. Before reading this article please take a moment to read our full disclosure statement.