Online Search Trends Show Online CBD Sales Will Continue To Grow With Gummies, Tinctures, And Topicals Leading The Way
Just as CBD started receiving mainstream attention, the illegal THC vaping crisis of late 2019 and the COVID-19 pandemic put an end to it. Thankfully, the Management Science Associates (MSA) found that the industry is getting back on its feet with a search boom on Google search engine. Most consumers buy CBD products to deal with insomnia, pain, and stress.
In addition, this Consumer Research Around Cannabis data shows the demographics of the most-likely CBD purchaser is a younger, blue-collar, self-employed person, which closely is the profile of the most likely c-store shopper.
Before the illegal THC vaping crisis, CBD gummies were the most popular item of all in c-stores accounting for 31% share of all CBD dollar sales. It was followed by CBD vape with 22% sales and thirdly, tinctures.
Just a year later, the sales for CBD vape items have gone down drastically. This suggests that the THC vaping crisis of 2019 has left a bad impression around inhaling and users are wary of trying ingestion anymore. 2020 saw CBD topicals taking the first place and gummies has fallen to No. 3 in sales while CBD vape items only account for less than 2% of the sales. With topicals taking the lead, manufacturers and retailers are making sure there is enough variety to cater to the consumers. Re-educating the consumers is an important factor in the agenda as people start returning to the shops again.
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CBD is one of many powerful cannabinoids found in hemp known for helping to support our body and mind. Here at Healing Dragon CBD we do not intend to make unfounded medical claims about the health benefits of CBD. The FDA has not confirmed that CBD cures, treats, or prevents any diseases or conditions. Before reading this article please take a moment to read our full disclosure statement.