Because Of Restrictions, Education Has Become The Best Channel For The Marketing Of CBD Products
This coming Monday, the startup news site, which principally covers regulatory and cultural shifts around marijuana and CBD, will launch Goodie Lane, a separate section of WeedWeek dedicated to evaluating and reviewing CBD products and paraphernalia used to enjoy cannabis, such as vape pens.
Goodie Lane’s content will be primarily distributed via search and newsletters. However, WeedWeek has partnered with Cannaclusive for more exposure on social platforms like Instagram. The affiliate commissions are very lucrative. Similar to Wirecutter, Goodie Lane will also be using affiliate links where they would get between 20 to 40% of the purchase price. With CBD gaining a lot of interest during the pandemic and the subsequent self-isolation, this could be an excellent revenue generation opportunity.
The CBD industry has seen a rise like never before with a predicted revenue jump from $9.3 billion in 2020 to $23.6 billion by 2025. Most of this is due to online sales and affiliate marketing. Until recently, one couldn’t sell or market CBD products on popular platforms like Facebook or Google, making affiliate marketing the main platform. However, publishers have their own troubles as well. Each state has different regulations and some don’t allow publishers to promote CBD products that are not backed by medical professionals. This is one of the reasons why most publishers are using the “educating users” angle.
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CBD is one of many powerful cannabinoids found in hemp known for helping to support our body and mind. Here at Healing Dragon CBD we do not intend to make unfounded medical claims about the health benefits of CBD. The FDA has not confirmed that CBD cures, treats, or prevents any diseases or conditions. Please take a moment to read our full disclosure statement.